First your web pages must rank for great terms. Is it ranking at the top of Google and other search engines?
Great, pages are ranking! Your website is #1! But are people clicking?
- Browsing - The Sell
Great, people are clicking! But are they buying what you sell?
INCLUDED IN THE PACKAGE
2 Phone Conversations: Pre and Post Audit
- First Phone Call: You and Katie will speak about the goals of your website, and if those goals are being met. This sets up what Katie will study in the analysis. You and Katie will discuss the basic principles behind SEO. You and she will discuss your business and how it works, as well as which keywords you want to rank for, as well as your competition.
- Second Phone Call: You can Katie will discuss the recommendations made in the SEO Audit and answer any questions you have. You will be sent an SEO Tracking Sheet that helps you monitor SEO improvement on your website.
Katie will study the past behavior of your traffic patterns at your website. Hopefully you have Google Analytics enabled. If you don't, you can have your web team install it, and the Audit can take place two weeks from then. However, depending on the needs of your SEO Audit, we may be able to move forward without Google Analytics.
Analysis of Content and Page Design of Web Pages
Based on your goals, Katie will study two key areas:
- Hot Spots of your website and whether or not they are using the most effective keywords. Hot spots include page titles, body copy, images, and navigation items.
- Placement and overall writing of pages of the website.
Based on the findings of the Analysis, Katie will write detailed recommendations for each page and/or area of the website that could use improvement. You and she will schedule a phone or video meeting about the Recommendations. Strategy work after this Audit can happen with purchase of a Digital Marketing Package.
Contact Katie at firstname.lastname@example.org for a recommendation on which package is right for your business. Then select a plan from below, and Katie will email you to kick things off!