Jeni's Splendid Ice Creams and Blue Hill Farm.
Over 3 sessions, we meet virtually via phone and computer to share computer
screens. Once you book this package, you and Katie will schedule your
SESSION 1: We will establish what the goals are for your company so as to see how to translate that in different blog articles. We will also cover the technical aspects of blogging and walk you through exactly how to use your blogging platform, from uploading a picture to making a link. If you don't have a blog yet, we will set one up together on blogger.com*.
*This blog will be a most basic setup using only the design options in a template you select. Should you need a blog with more design, we can recommend you to a designer or you can have your web team create one.
SESSION 2: Based on the sales goals of your business, we will make a broad outline of at least three themes that you can blog about. Once you have themes that you know what you will cover on your company blog, blogging becomes a lot easier. You will publish at least two blog articles on your own before Session 3. This is the fun part where we get to be creative!
SESSION 3: We will review the two blog articles you wrote and critique them for SEO effectiveness and for establishing the tone/personality of your business. This session helps define your brand's tone on your company blog. We will study your Google Analytics for both your website and your blog to learn what more your readers want to know about your brand. This helps get more ideas for what to write about.
This Blog Kickstarting Package is best for businesses who have not started blogging yet. If your business has a blog and needs to bring it to the next level, or needs a ghost editor to write the blog posts and think of ideas and themes for you, please look into our Digital Marketing Strategy Package. This is not a package for extreme technical help under the hood. Should you need more advanced help in using your blog, we can schedule a session in the Digital Marketing Strategy Package.